Market research · FL

LakelandFlorida market area

25 ZIP codes · in the Lakeland-Winter Haven, FL metro (CBSA 29460)

Truehold’s Lakeland market area covers 25 ZIP codes in Florida.

Figures below combine those 25 ZIP codes. Read them as a picture of this market area, not of the full metro.

Rent growth & home prices
through Aug 31, 2026
Population
Census 2024
Listings
current · last 90 days

Loading market map…

Market area Scored ZIP (19) Other ZIP (6)
Select a ZIP to open its report. Scored ZIPs had at least 10 rentals in the last 90 days. Scroll over the map to zoom.
Average estimated home value
$345,313
AVM, averaged across 241,682 homes
Average estimated monthly rent
$2,504
Rent AVM, averaged across the same homes
Gross yield
8.70%
12 × rent estimate ÷ value estimate
Rent growth · 12 months Approx.
≈ 1.79%
Through Aug 31, 2026 · covers 92% of homes
Rental market

Lakeland in Truehold’s top 10

The four rental measures behind the market score, next to the typical Truehold market: the median across the 19 markets with at least 100 rentals in the last 90 days. These describe recent rental conditions, not a forecast.

#9 of Truehold’s top 10 marketsScore 47.5

  • Rent growth · 12 monthsApprox.
    Lakeland
    ≈ 1.79%
    Typical market
    2.80%

    Rents grew more slowly than in a typical market.

  • Gross yield
    Lakeland
    8.70%
    Typical market
    8.70%

    About the same as a typical market.

  • Average days on market · rented last 90 days
    Lakeland
    59.3
    Typical market
    59.2

    About the same as a typical market.

  • Rentals per 1,000 homes · last 90 days
    Lakeland
    3.23
    Typical market
    1.89

    More recent rentals for its size than a typical market: 780 across 241,682 homes.

Housing profile

The homes covered by the 25 ZIP codes’ market data. Unit counts are added together; estimates and home features are averages weighted by each ZIP’s units.

Total units
241,682
Institutional ownership
0.02%
AVM
$345,313
Rent AVM
$2,504
Gross yield
8.70%
Average bedrooms
3.3
Average bathrooms
2.2
Average square feet
1,842
Average year built
1996

Market direction

Growth over the stated period, ending Aug 31, 2026. These are separate period measures, not a monthly time series. Each figure averages the ZIPs’ own growth rates, weighted by units, so it approximates the market-wide change.

Home price growth · year over yearApprox.
≈ -1.95%
Rent growth · 1 monthApprox.
≈ -0.11%
Rent growth · 3 monthsApprox.
≈ 0.05%
Rent growth · 6 monthsApprox.
≈ 1.81%
Rent growth · 12 monthsApprox.
≈ 1.79%
Home price growth covers
100.00% of units
12-month rent growth covers
92.1% of units
Listing activity

The rental & sale market

Current listings alongside a recent sample: rentals marked rented in the last 90 days, and sold homes first listed in the last 90 days. Counts are added across ZIPs; days on market, asking prices and institutional shares are averages weighted by each ZIP’s listing count. Sample sizes and property mix differ; these columns are not a growth calculation.

Rental listings
MeasureCurrentRented · last 90 days
Listings1,186780
Average days on market18.459.3
Institutional share of listings0.17%0%
Current monthly asking rent (average now · median recent)$2,226Not combined
Sale listings
MeasureCurrentSold · listed in last 90 days
Listings4,148601
Average days on market109.8Not reported
Institutional share of listings0.07%Not reported
Current asking price$400,105Not reported
Median sold listing priceNot reportedNot combined

“Not combined” marks ZIP-level medians: a median of medians isn’t the market’s median, so they appear only on each ZIP’s page. Missing prices are not zero-dollar listings.

People & supply

Population from the 2024 Census estimates, and new listing activity reported for the 25 ZIP codes. Household income is a median, so it stays on each ZIP’s page.

Population
738,387
Population growth · year over yearApprox.
≈ 4.17%
New listings · last 12 months
15,394
New listings · share of units
6.37%

All 25 ZIP codes

Sorted by hot-rental score. Select a column heading to re-sort.

19 scored · 6 with too few rentals
33881Winter Haven73.74.30%8.97%4554$301,231
33805Lakeland64.61.39%9.68%3427$264,261
33810Lakeland63.13.47%8.46%2913$358,734
33897Davenport61.12.27%8.18%4379$401,501
33830Bartow60.65.08%9.13%5616$302,392
33880Winter Haven59.12.91%8.94%5230$293,510
33801Lakeland57.82.70%9.64%5725$260,034
33811Lakeland56.03.34%8.61%5324$367,490
33809Lakeland54.42.42%8.51%3610$351,195
33860Mulberry47.31.00%8.97%4110$319,654
33844Haines City46.81.29%8.97%7258$316,073
33837Davenport44.01.31%8.49%76176$379,149
34759Poinciana42.41.92%8.53%6522$310,691
33884Winter Haven40.30.24%8.64%5225$364,246
33813Lakeland39.2-0.88%8.48%4626$443,360
33803Lakeland39.12.82%8.53%8013$394,455
33823Auburndale38.31.52%8.85%7216$336,878
33896Davenport37.8-0.58%8.44%62107$429,743
33812Lakeland22.0-4.03%8.34%5714$411,251
33838Dundee——9.29%847$280,071
33839Eagle Lake——9.21%742$300,770
33850Lake Alfred——8.97%438$331,766
33851Lake Hamilton——8.69%301$323,948
33853Lake Wales——10.07%6012$241,903
33898Lake Wales——8.66%635$317,519
Score: 0–100 hot-rental score among the 647 published Truehold ZIPs with at least 10 rentals in the last 90 days. None of these ZIPs is in Truehold’s national top 10. “—” means too few rentals to score, or no value reported.
Lakeland rental market · Florida market area — Truehold Portfolio